In a world rapidly embracing three-dimensional visuals, the Hologram format emerges as a cutting-edge medium tailored for the Looking Glass Holographic displays. This enables viewers to immerse themselves in content as it truly comes to life in 3D. "Blocks" stands at the forefront of this transformation, offering a dedicated platform for emerging tech creators to share their holographic creations. Born from a visionary idea two years ago, I have had the privilege to oversee its journey from inception. From the early days of Hologram Drops and the intermediate Hologram Supply phase to its eventual public release, the evolution of Blocks offers a compelling narrative on the potential of holographic art and its place in modern digital culture.
Hologram Drops
MidFi Wirefram
Hologram Supply Homepage design
Sitemap
From the left to right New user, Return user and Beta user user flows
Hologram Supply was a V1 initiative, a prototype venture with the aim of curating the best holograms and offering them to a niche community of enthusiasts. The idea was simple: a supply chain for holographic content. Artists would upload, enthusiasts would download, and holograms would slowly integrate into mainstream digital culture.
Blocks Discovery page Mobile view
Blocks Homepage gallery
Individual Blocks showcase page
As the Hologram Supply gained traction, its limitations became evident. There was a need to expand beyond just storage and provide tools for creation, discovery, and community-building. This birthed the vision for Blocks PRD, a holistic hub for hologram aficionados, and its digital manifestation, Blocks.glass.
An isolated Looking Glass device with 3D artwork trapped within*.*
The transition from Hologram Supply to Blocks was driven by the stark realization of the disconnect between 3D creators and their potential audience. While they had a platform, the distribution was limited. Creators couldn’t easily share their works unless viewers had the Looking Glass hardware, making it challenging for creators to showcase their talent and stifling growth in the holographic community.